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Dental · Chiro · Eye care · Wellness

An AI and SEO optimized practice website, maintained for only $120 a year.

We build it, host it and update it when you email us. For a typical 10-page site, year one costs what a year at $60 a month does. After that, it's $10 a month.

The preview is free. A person replies by email. Nothing goes live until you say yes.

A practitioner in a white coat standing in a clinic office, smiling at the camera.

The math

Year one costs about what you pay now. Year two is $120.

Say your website costs $60 a month today. Here's what moving a 10-page site costs.

  1. Today

    $720a year

    $60 a month to your current website company, every year.

  2. Year one with Propello

    $720once

    $60 a page to move a 10-page site ($600), plus $120 for the Basic plan.

  3. Every year after

    $120a year

    Hosting, SSL, backups and care. Changes are $50 an hour, estimated first.

After three years: $2,160$960

Today, at $60 a monthPropello Basic
Total paid by the end of each year
YearToday, at $60 a monthPropello Basic
Year 1$720$720
Year 2$1,440$840
Year 3$2,160$960
Price my own site

An example, not a quote. Changes are extra at $50 an hour, estimated first: with an hour of changes a year, year two is $170.

How it works · 3 steps

See your new homepage before you pay.

No builder to learn, no dashboard, no login. It all happens by email.

  1. Step 1: Send us your website.

    Use the form or email us. No website yet? Send your Google listing.

  2. Step 2: See your new homepage, free.

    We rebuild your homepage and send you a preview link. You pay nothing to see it.

  3. Step 3: Say yes, and we handle the rest.

    We move your other pages ($60 a page, once), keep every old link working and put it live on your domain. After that, email us when something changes: $50 an hour, estimated first.

What every site gets

Fast, and easy for Google and AI assistants to read.

Patients ask Google and ChatGPT which practice to call. We build your site so they find your real hours, services and address. Both plans include all of it.

Matched to your Google profile.

Your name, address, phone and hours are kept matched to your Google Business Profile.

Readable by AI assistants.

Structured data for your services, hours and location, plus an llms.txt file.

Hosting, SSL and backups.

Managed hosting with uptime checks. You never log in.

People check the work.

We use AI for the routine work. A person reviews all of it before you see it.

Who it's for

Built for independent practices.

Each site gets the pages patients look for: what you do, when you're open, who they'll see and how to reach you.

  • A patient in a dental chair during an intraoral scan, looking toward the camera.

    Dentists & orthodontists

    Insurance, emergencies and what new patients should know.

  • A chiropractor adjusting a patient's back in a treatment room.

    Chiropractors

    Your services, your hours and what to expect on a first visit.

  • A patient trying on glasses in front of a wall of frames at an optician's.

    Optometrists & opticians

    Eye exams, eyewear and the plans you take.

  • Herbal tinctures, jars and dried botanicals on the shelves of a naturopath's dispensary.

    Naturopaths & Ayurveda

    Your consult types and what a first visit involves.

Why I started Propello

Ankur Rustagi, founder of Propello.Founder

Why I started Propello

I spent a decade building software at eBay, Meta and Roblox. Then people around me started asking for help with their websites: two nonprofits, my mother-in-law's optician shop in Budapest, and my own projects, like nativdocs.co and usedruvo.com.

Every site needed the same things: fast pages, the right hours and services, old links that keep working, and someone to make changes. So I built a platform that does the routine work, with a person checking every page.

Propello is that platform, now open to other practices. And unlike most practice-website companies, our prices are on this page: $120 a year, $60 a page to move your site, and $50 an hour for changes, estimated before we start.

Want a second opinion on what you pay now? Send me your site. I'll give you a straight answer.

Ankur RustagiFounder, Propello

FAQ

Straight answers.

The catch, the contract, your domain. More on the pricing page.

Email hello@propello.app
What's the catch?

Two things aren't in Propello's $120 a year. Moving your site is a one-time $60 a page, and changes are $50 an hour, estimated before any work starts. And the plan is billed once a year: it renews automatically, with a reminder 30 days before, and unused months aren't refunded.

Is the homepage preview really free?

Yes. Send Propello your website and we rebuild your homepage and send you a preview link, before you pay anything. If you like it, we move the rest of your site. If you don't, that's the end of it.

Is there a contract?

No long contract. Propello plans run one year at a time and renew automatically. We email you 30 days before each renewal with the price and how to cancel. To cancel, email hello@propello.app; your plan runs to the end of the year you paid for.

Who owns my domain?

You do. Your domain stays yours, and Propello points it at your new site. If you leave, you keep your domain and you can take your site files with you, free of charge.

How do patients and AI assistants find my practice?

Propello builds every practice site to be easy for Google and AI assistants to read. Pages are fast and mobile-friendly, with clear titles, a sitemap and structured data for your services, hours and location. Propello also keeps your name, address, phone and hours matched to your Google Business Profile, so search engines and assistants find the same facts on your site and your listing.

Will Propello get my practice to the top of Google?

No one can honestly promise a top spot on Google, and Propello doesn't. What Propello does is give Google clear signals: fast pages, clear titles, structured data, and your name, address, phone and hours matched to your Google Business Profile. Where you rank still depends on things like your reviews, your listing and the practices near you.

What do I need to send to get started?

To start with Propello, send your current website address through the form on this page or email it to hello@propello.app. No website yet? Send your Google listing instead. Propello rebuilds it as a modern, mobile-first site and sends you a preview link. Once you approve it, it goes live on your domain, with every old page link redirected.

Does Propello work with practices outside the US?

Yes. Propello works with practices anywhere in the world. Everything runs by email, so where your practice is doesn't change how we work together.

Get started

Send us your website.

We'll rebuild your homepage and send you a preview link. The preview is free, and nothing goes live until you say yes.

  1. 1A person replies by email.
  2. 2Your new homepage arrives as a preview link.
  3. 3Say yes, and we move the rest of your site.

Rather email? Write to hello@propello.app.